Established at the beginning of 2012, The PPG began with the very simple goal of serving the Pet Industry and as an educational antidote to the scientifically unfounded and dangerous methods and practices popularized by entertainment TV.
Niki Tudge, the founder of The Pet Professional Guild and a Dog Training and Pet Care Professional, was frustrated by the lack of comprehensive resources committed to force-free training and pet care based on current scientific learning theory.
Tudge believed the pet industry needed a source of information where pet owners and pet professionals who are committed to using force-free training and pet care methods could share ideas, exchange best practices, continue their education, collaborate on efforts and find resources that were truly force-free based. In addition, she felt that the pet-owning public needed an educational resource that would clarify the differences in training and pet care methodologies available and where a pet owner could be confident that the information, services and products offered were on the forefront of force-free training and pet care.
Finally, Tudge wanted to establish a vehicle to help further the cause and help educate local governments, pet professionals and the pet-owning community of the fundamental advantages of force-free training and pet care.
With information proliferating at an astounding rate in a world where no one can seem to even agree on what ‘organic’ or ‘all natural’ means, The PPG provides a platform for promoting information, resources, equipment, ideas, methods and techniques that owners and pet professionals could trust would reflect the force-free philosophy.