Dr. Amy Pike
Dr. Corsin Muller
Dr. Debbie Gross
Dr. Frank McMillan
Dr. Isabella Merola
Dr. Jean Dodds
Dr. Jessica Hekman
Dr. Linda Harper
Dr. Lynn Honeckman
Dr. Nancy Kay
Dr. Robert King
CEUs: PPAB 1, IAABC 1, KPA 1, CCPDT 1
Get Your Business Out There! - Enhance Your Business Effectiveness and Efficiency By Using Technology
This webinar is an overview of several popular social platforms that will provide the attendee with an overview of each individual platforms creation, benefits and drawbacks for businesses. There will be step-by-step instructions on how to properly set-up accounts on all platforms with discussion on each platform’s unique benefits and drawbacks for general businesses as well as general guidelines for utilizing social media for individual situations.
After taking this course you will be able to:
1. Set-up a Twitter, Linkedin and Pintrest account
2. How to properly maintain each platform
3. Understand the benefits and drawbacks of each platform
About The Presenter
Robert King is a fourth year doctoral student at the University of Mississippi. He has an MBA in Marketing and an MS in Finance and Economics from West Texas A&M University.
Roberts’s research interests lie in the area of marketing strategy, but he still dabbles in anything he finds interesting. Currently Robert is working on projects involving electronic word-of-mouth, branding, technology embeddedness, and information economics with plenty of other potpourri in the early stages. Robert is the Vice Chair of Website Content for the AMA DocSIG. In his previous life Robert worked in marketing as a purchasing agent and event coordinator. His outside of marketing experiences range from a data analyst to a golf professional. Robert describes his personal life as quite boring with no real hobbies other than reading, a borderline unhealthy love of food, and trying to spend time with his wife and dogs.
Virtual Summit Recorded Webinar(One of 25 webinars that were featured in PPG's August Virtual Pet Care Summit)
Presented by Dr. Robert King
CEUs: PPAB, 1 IAABC
This presentation will discuss the concepts of branding your small business and the implications of having a well-managed brand. Topics will include the basics of branding, how banding can benefit your business, ways to brand your business, and how to evaluate your branding efforts.
Dr. Robert King holds a BBA in marketing, an MBA in marketing, an M.S. in finance and economics from West Texas A&M University, and a Ph.D. in marketing from the University of Mississippi. Dr. King teaches the principles of marketing and advertising to undergraduates as well as marketing strategy and social media to graduate students. He serves on several boards of directors as well as enjoying his own small business ventures and uses this knowledge to aid in the teaching of his class. Dr. King’s research includes a wide variety of topics, but most fall under the scope of marketing strategy, electronic word-of-mouth, the use of technology in business, and business ethics. His work has appeared in Journal of Interactive Marketing, AMS Review, Journal of Business Ethics, VOLUNTAS, Journal of Global Business Management, Journal of Business & Economic Research, and Empirical Economic Letters. Dr. King enjoys spending time with his wife and their two dogs. When not at work he enjoys reading and cooking.