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Looking great is essential to taking a business to the next level; but first and foremost, a successful business must have a clear, thoughtful visual strategy in place. Kaila of Dox Design has built over 70 pet brands and is go into depth on how you can use build a consistent visual brand step by step. From your logo design to your website, and social media an instantly recognizable brand is key and this talk will show you how to make the most strategic decisions to develop a top-notch pet brands.
Both a dreamer and a doer, Kaila has a knack for bringing her client’s visions to life. She instinctively knows how to uncover businesses brand stories and effectively communicate it with their target audience through unique, on-brand design elements really making their brand stand out. She knows just how important great design is to add an extra layer of legitimacy and propel your business to the next level of success.
After a few years working in the agency world for brands like Georgia Pacific, Herman Miller and Ocean Spray, Kaila decided to take her knowledge of design and love for dogs and combine them into one, creating Dox Design. When she isn’t behind the screen, you can find her walking Finley, Felix and Ferb in Downtown Grand Rapids with her husband Jordan, or sitting on the porch of Founder’s enjoying a Nitro Rubaeus.
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