Pet Professional Guild Live Webinar
Join Robert King for a very straight-forward and basic course in how to build and manage your Facebook business page.
Social media can be beneficial, but not without proper effort and understanding. This webinar will guide business owners through how to set-up a business specific Facebook page and it will provide tips and insights into successfully maintaining and managing the page so it is a beneficial part of your marketing program. There will be discussions on the benefits of a business specific Facebook page (compared to a personal account) and a step-by-step guide on how to start the Facebook page, manage the content and track its effectiveness. Robert will also offer general tips on how to successfully maintain the page.
This will be a very straight-forward and basic course in Facebook. "Stay Tuned" more advanced programs to follow!
IAABC - 2 ceu's
CCPDT - 2 ceu's
NADOI - Certificater of attendance issued
After taking this course you will be able to:
1. Set-up your Facebook page
2. Track the effects of your social media interactions
3. Understanding how to properly maintain and interact with your followers
4. Understand what and how social media can generate business for you
About The Presenter
Robert King is a second year doctoral student at the University of Mississippi. He has an MBA in Marketing and an MS in Finance and Economics from West Texas A&M University.
Roberts’s research interests lie in the area of marketing strategy, but he still dabbles in anything he finds interesting. Currently Robert is working on projects involving electronic word-of-mouth, branding, technology embeddedness, and information economics with plenty of other potpourri in the early stages. Robert is the Vice Chair of Website Content for the AMA DocSIG. In his previous life Robert worked in marketing as a purchasing agent and event coordinator. His outside of marketing experiences range from a data analyst to a golf professional. Robert describes his personal life as quite boring with no real hobbies other than reading, a borderline unhealthy love of food, and trying to spend time with his wife and dogs.
A 60 minute webinar