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    • Saturday, June 08, 2013
    • 12:00 PM (CDT)
    • Saturday, June 08, 2019
    • 12:00 PM (CDT)
    • Recorded Webinar

    Presented by Robert King

    CEUs: PPAB 1, IAABC 1, KPA 1, CCPDT 1 

    Get Your Business Out There! - Enhance Your Business Effectiveness and Efficiency By Using Technology

    This webinar is an overview of several popular social platforms that will provide the attendee with an overview of each individual platforms creation, benefits and drawbacks for businesses. There will be step-by-step instructions on how to properly set-up accounts on all platforms with discussion on each platform’s unique benefits and drawbacks for general businesses as well as general guidelines for utilizing social media for individual situations.

    Learning Objectives:

    After taking this course you will be able to:

    1. Set-up a Twitter, Linkedin and Pintrest account

    2. How to properly maintain each platform

    3. Understand the benefits and drawbacks of each platform

    About Your Presenter

    Robert King is a fourth year doctoral student at the University of Mississippi. He has an MBA in Marketing and an MS in Finance and Economics from West Texas A&M University.

    Roberts’s research interests lie in the area of marketing strategy, but he still dabbles in anything he finds interesting. Currently Robert is working on projects involving electronic word-of-mouth, branding, technology embeddedness, and information economics with plenty of other potpourri in the early stages. Robert is the Vice Chair of Website Content for the AMA DocSIG. In his previous life Robert worked in marketing as a purchasing agent and event coordinator. His outside of marketing experiences range from a data analyst to a golf professional.  Robert describes his personal life as quite boring with no real hobbies other than reading, a borderline unhealthy love of food, and trying to spend time with his wife and dogs.

    • Sunday, October 02, 2016
    • (EDT)
    • Wednesday, October 02, 2019
    • (EDT)
    • Recorded Webinar

    Virtual Summit Recorded Webinar
    (One of 25 webinars that were featured in PPG's August Virtual Pet Care Summit)

    Presented by Dr. Robert King


    This presentation will discuss the concepts of branding your small business and the implications of having a well-managed brand. Topics will include the basics of branding, how banding can benefit your business, ways to brand your business, and how to evaluate your branding efforts.

    Webinar Objectives

    • Understand the basics of branding
    • Understand how branding can benefit businesses
    • Learn how to brand your business
    • Gain a general knowledge of how to evaluate your branding efforts.

    About The Presenter

    Dr. Robert King holds a BBA in marketing, an MBA in marketing, an M.S. in finance and economics from West Texas A&M University, and a Ph.D. in marketing from the University of Mississippi. Dr. King teaches the principles of marketing and advertising to undergraduates as well as marketing strategy and social media to graduate students. He serves on several boards of directors as well as enjoying his own small business ventures and uses this knowledge to aid in the teaching of his class. Dr. King’s research includes a wide variety of topics, but most fall under the scope of marketing strategy, electronic word-of-mouth, the use of technology in business, and business ethics. His work has appeared in Journal of Interactive Marketing, AMS Review, Journal of Business Ethics, VOLUNTAS, Journal of Global Business Management, Journal of Business & Economic Research, and Empirical Economic Letters. Dr. King enjoys spending time with his wife and their two dogs. When not at work he enjoys reading and cooking.

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