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Workshop Events - These are listed in  date order. Click on each one to learn more

Learn How to Plan and Execute Pet Industry Events in Your Local Area with Niki Tudge

  • Tuesday, September 15, 2015
  • 12:00 PM
  • Friday, September 15, 2023
  • 1:30 PM
  • Recorded Webinar


  • A discount for Doggone safe members
  • Member registration
  • Almost three hours of live webinars and support materials you get to keep for your own records


with Niki Tudge


PPAB 1.5, IAABC 1.5 , CPDT 1.5 , KPA 1.5  

Deciding to attend a pet event or trade show can be a large investment in time and money. Preparation for the event is essential if you want to yield great results. 

It’s better not to go to a trade show or pet event  than to go unprepared. Every person in your booth is an ambassador to your company and you need to  make sure they are prepared. 

Trade show attendees usually plan a list of whom they're going to visit before ever entering the convention center doors, make sure you are on that list. If you are attending a pet event and investing in a booth then you want to be sure you get a return on your investment. 

Make sure you and your staff have the right tools to succeed  A successful trade show or pet event will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and get to that trade show and or attend pet events generate prospects for your business. 

Webinar Objectives

  • Recognize effective ways of preparing for a trade show or pet event
  • Know the essential points to setting up a booth so it is attractive and effective as a marketing and sales tool
  • Know the Dos and Don’ts behaviors during the show
  • Acknowledge visitors and welcome them to your booth
  • Engage potential customers and work towards converting them from a prospect to a customer
  • Wrap up the trade show and all your customer leads

About The Presenter



Niki is the President and Founder of DogNostics eLearning, The DogSmith®, The Pet Professional Guild and Doggone Safe.  Niki is a passionate educator and in her prior life held many roles where she was responsible for the education and growth of hundreds of senior management professionals across many disciplines. Niki is a certified people trainer, holding credentials from the International Training Board at three levels. Niki is also a certified facilitator through the Acuity Institute and holds numerous other qualifications in pet training and behavior. Niki has a business degree and an MBA through Oxford Brooks University in England 

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