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Workshop Events - These are listed in  date order. Click on each one to learn more

Setting Clients Up for Success presented by Alexandra Santos

  • Friday, November 04, 2016
  • (EDT)
  • Thursday, November 04, 2021
  • (EDT)
  • Recorded Webinar

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Presented by Alexandra Santos

CEUs: PPAB 1


As professional dog trainers we are always aiming for a high level of expertise. Our working days consist of keeping up to date with the latest and most dog-friendly training equipment and learning how to run a successful business. Often in the midst of being busy we forget the most important part of the equation - our client!

Unless we do the hand on dog training ourselves then we are training dogs via their owners, our client. Clients aren't dog trainers and they don't have the ambition to become dog trainers, and yet have the responsibility to train their dogs in between classes! So, shouldn't we also focus on setting them up for success?

Learning Objectives

  • Understand motivation and how clients can lose it 

  • Become aware of difficulties clients experience during and in between classes (poor coordination, being unclear with cues, feeling overwhelmed, lacking support, etc.)

  • Acquire some skills for setting clients up for success - how to empower the client; how to help them overcome coordination issues; how to ensure they retain the information given during class; and more.


About The Presenter



Alexandra Santos is a professional canine behavior consultant and trainer, with formal education through The Animal Care College in the U.K. where she graduated with honors for the Diploma of Advanced Canine Psychology, and through The Companion Animal Sciences Institute where she graduated with distinction for the Diploma of Advanced Dog Training.

She is the author of the books “Puppy Problems” and “Puppy and Dog Care” and has also authored and co-authored several articles for the Journal of Applied Companion Animal Behavior and for the International Institute for Applied Companion Animal Behavior. Alexandra lives and works in Lisbon, Portugal, has been a lecturer at several seminars on positive reinforcement-based training, regularly presents webinars for the Pet Professional Guild, is a professor at Universidade Lusófona de Humanidades e Tecnologias and provides individual coaching for dogs and their people.

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