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 PPG Hosted Events & Workshops


How To Make Your Customer Beg For More: Using Intentional Visuals In Your Brand Presented by Kaila Piepkow

  • Wednesday, May 01, 2019
  • 4:00 PM - 5:00 PM (EDT)
  • Live Webinar

Registration

  • For Doggone safe members
  • PPG member registration
  • A discounted rate for Pet Owner Members
  • Public registration

Register

CEUs: PPAB 1

Registered for the live event, get busy and cannot make it!

No worries you will automatically receive a recording!

Looking great is essential to taking a business to the next level; but first and foremost, a successful business must have a clear, thoughtful visual strategy in place. Kaila of Dox Design has built over 70 pet brands and is go into depth on how you can use build a consistent visual brand step by step. From your logo design to your website, and social media an instantly recognizable brand is key and this talk will show you how to make the most strategic decisions to develop a top-notch pet brands.


Learning Objectives:

  • The importance of a brand beyond a logo.
  • How to build a consistent visual brand that is instantly recognizable and speaks to their target audience.
  • How to create brand guidelines
  • Select their business visuals (fonts, colors, etc.)
  • How to craft a creative message to talk to their audience
  • How to leverage social media & canva using design



    About The Presenter


    Both a dreamer and a doer, Kaila has a knack for bringing her client’s visions to life. She instinctively knows how to uncover businesses brand stories and effectively communicate it with their target audience through unique, on-brand design elements really making their brand stand out. She knows just how important great design is to add an extra layer of legitimacy and propel your business to the next level of success.

    After a few years working in the agency world for brands like Georgia Pacific, Herman Miller and Ocean Spray, Kaila decided to take her knowledge of design and love for dogs and combine them into one, creating Dox Design. When she isn’t behind the screen, you can find her walking Finley, Felix and Ferb in Downtown Grand Rapids with her husband Jordan, or sitting on the porch of Founder’s enjoying a Nitro Rubaeus.


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