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  • Getting Future Ready - Marketing Strategy That Works with Coleen Ellis and Niki Tudge!

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Getting Future Ready - Marketing Strategy That Works with Coleen Ellis and Niki Tudge!

  • Sunday, May 03, 2020
  • 12:00 PM (EDT)
  • Wednesday, May 03, 2023
  • 1:30 PM (EDT)
  • Recorded Webinar

Registration

  • This registration is for PPG members of International Chapters. The code can be found at your website, member area.
  • A FREE PPG Member resource.

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Getting Future Ready!

CEUs PPAB 1.5,  IAABC 1.5, KPA 1.5, CCPDT 1


Join Niki Tudge as she hosts Coleen Ellis from Coleen Rocks to talk about how to get your business “Future Ready”. In this interactive dynamic discussion you will learn how to think about your marketing from a different perspective. We will discuss the importance of “Honoring Your Story” to understanding the “Experience Economy” and how to use these to get your business “Future Ready”

Key topics covered

  1. Getting Future Ready
  2. Honoring Your Story
  3. The Experience Economy
  4. Your 5 Onlys


Your Panel - Coleen Ellis

In 2009, Coleen founded Two Hearts Pet Loss Center, to guide people who wish to provide meaningful pet death care services in their communities, as well to be an educational resource in the pet grief discipline. In 2009, she received the first Death and Grief Studies Certification specializing in Pet Loss Companioning by Dr. Alan Wolfelt as well as releasing her first book, Pet Parents: A Journey Through Unconditional Love and Grief. She is also Certified in Thanatology and is a Certified Pet Loss Professional.

By 2014, Coleen was ready to take her vision to a new level. Joining Nick Padlo as managing partner and Chief Marketing Officer, they formed an acquisition company whose mission is to standardize and raise the service levels of the pet loss industry. The Pet Loss Center strives to be the nation’s premier pet loss service, elevating the experiential component of pet loss and grief care across the country. In 2019, she shifted her position with The Pet Loss Center to an Advisory/Consultant role.

Coleen is an internationally sought-after speaker on the topics of pet loss and grief. Through her delivery style, pet care professionals learn a variety of techniques immediately applicable to implement on how to companion families in their grief journey. Furthermore, her talks to pet parents give them the permission they need to not only grieve but mourn the loss of their beloved pet.

Coleen is the founder and past co-chair of the Pet Loss Professionals Alliance and past president of the International Association of Animal Hospice and Palliative Care, where she currently serves as an advisor. She is a native of Kansas where she graduated from Fort Hays State University with a Bachelor of Science degree in Marketing. She currently sits on the Board of Trustees for Fort Hays State University, and is a recipient of the 2018 Alumni Achievement Award, the college’s highest recognition for graduates.

Dallas, TX, is where Coleen and her husband, Chris Burke, reside. They share their home with their four-legged kids, Crisco, Rudy & Albert.


Niki Tudge M.B.A, PCBC-A, CABC, CDBC

Along with Niki’s business degree and MBA from Oxford Brookes University she is also a certified Six Sigma Black Belt, a HCITB TS1, TS2 & TS3 certified people trainer and a certified Facilitator and Project Manager. Niki has more than 20 years of experience in fortune 500 organizations reaching Director positions. Niki is passionate about supporting small business owners on their individual journeys, navigating marketing, business finance, human resources and business planning activities.

Niki’s professional credentials include AABP-Professional Dog Trainer, AABP-Professional Dog Behavior Consultant, PCBC-A and PCT-A through the Pet Professional Accrediting Board and she has earned diplomas in Animal Behavior Technology and Canine Behavior Science & Technology through the Companion Animal Science Institute

As the founder and President of The Pet Professional Guild, DogNostics Career Center and The DogSmith, Niki has substantial leadership experience in the pet industry. She is also the President of Doggone Safe, a non-profit educational organization that focuses on education initiatives for the purpose of dog bite prevention and increased safety around dogs. Niki has published numerous articles on dog training and dog behavior and her pet dog training businesses have been featured in many publications including The New York Times.

Niki is a published author and has released the following titles People Training Skills for Pet Professionals, Get Coaching Now! Big Training in a Small Business, A Kids’ Comprehensive Guide to Speaking Dog! , A Lexicon of Practical Terms for Pet Trainers and Behavior Consultants and most recently Pet Training and Behavior Consulting: A Model for Raising the Bar to Protect Professionals, Pets and Their People.

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