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  • Business Planning Basics I. Presented by Joan Hunter Mayer

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Business Planning Basics I. Presented by Joan Hunter Mayer

  • Monday, January 25, 2021
  • 7:00 PM - 8:00 PM (EST)
  • Live Webinar


  • PPG member registration
  • A discounted rate for Pet Owner Members
  • Public registration


Free Webinar for PPG Members

CEUs: PPAB 1, CCPDT 1, KPA 1, IAABC (pending)

Alan Lakein once said, “Planning is bringing the future into the present so that you can do something about it now.” Whether you’re creating a training plan for a client or deciding on the direction you want to take your business, it all begins will a plan. For many, writing a business plan can be overwhelming, daunting, and confusing. But it doesn’t have to be that way. Join us for an introduction to business planning. Learn to shape your own behavior, develop the skills, and become comfortable with handling this important part of your business endeavors.

Attendees will learn the steps to easily create a business plan, whether you’re refining an existing one or starting fresh. This presentation, the first in a four-part series*, will help make the planning process practical, functional and doable.

You want to solve a problem. But, where do you start? How do you do it?

Each element of a traditional business plan is important, so we’ll be tackling them individually in a practical way that makes it easier to digest, while making it enjoyable too. We will also be discussing the functions of things like a SWOT Analysis and the 1-minute Elevator Pitch. If you can feel the gears turning as you read this description, then this presentation is for you!

Learning Objectives:

As an attendee, by the completion of this course, you will be able to:

- Understand the components of a traditional business plan
- Determine the problem you want to address and solutions you want to offer
- Design a business plan for an entrepreneurial venture

- Understand the function and importance of a SWOT Analysis and Exit Strategy, and a whole lot more.

*Please note: Each webinar can also be taken as a stand-alone course

About The Presenter

Joan Hunter Mayer

Joan Hunter Mayer’s journey from owner of a successful dog training business, The Inquisitive Canine, to inventor and entrepreneur has been fueled by her passion to create a cultural shift that enhances the human-canine bond.

Inspired by her own dogs and working with a team of professional designers, engineers and artisans, Joan launched TransPaw Gear and the Happy Harness. This unique harness has been developed exclusively for the Love of Dogs and specially designed to support humane, force-free interactions that harness happiness and unleash fun.

Hunter Mayer understands the challenges that both humans and dogs face in everyday life. Her extensive learning in animal training and behavior, has led to multiple certifications, including CBCC-KA and CPDT-KA from the Certification Council for Professional Dog Trainers and The Academy for Dog Trainers certificate in training and counseling. She is also a certified canine nose work instructor via the National Association of Canine Scent Work and a certified separation anxiety trainer.

In addition to 15+ years working hands on with dogs and their human parents, her unique educational background also includes fashion (she graduated from the Fashion Institute of Design and Merchandising and spent 14 years in costuming for film and TV), nursing (studied at Ventura College and Stanford Medical School in California), and business (earned an MBA from Antioch University). This combination of art and science infused with caring and creativity is what Hunter Mayer brings to her work as an advocate to empower dogs and the people who love them.

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