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How To C.A.R.E So You Can Retain Lifelong Clients. Presented by Shannon Riley-Coyner

  • Thursday, July 14, 2022
  • 3:30 PM - 4:30 PM
  • GoToWebinar


  • A discounted registration for a member of Doggone Safe.
  • A member of Pet Professional Guild International Chapter Registration: The registration code can be found in your member's area on the PPG website.
  • PPG Member Registration
  • Public Registration


CEUs: PPAB 1, CCPDT (pending), IAABC (pending), KPA (pending)

The more details we have the easier it is to list and market the event*: In this webinar trainers can learn how to maintain long-term clients and build trust with them using the trainers techniques. This webinar will cover teaching trainers how to listen without an agenda, and create plans that fit the client and their dogs needs.

It will also cover understanding how an emotional bank account can help retain clients and help teach clients to “crossover” to positive reinforcement training methods while being compassionate and empathetic.

Learning Objectives:

      • How to get clients to buy in and stay for the long haul using personalized plans and understanding people and their perspective can help them trust you and your techniques more.
      • Teach trainers how to let go of their agenda long enough to listen
      • How to adjust your training plan to fit your clients’ needs/ capabilities
      • Using the emotional bank account for the dogs as well as your human client
      • Understanding some basic human physiology that may be affecting your clients compliance
      • Learn ways to teach clients to “crossover” while being compassionate and empathetic.

      About Your Presenter

      Shannon Riley-Coyner

      An internationally sought-after speaker, Shannon has been a pet lover all her life and a dog trainer for over 20 years. She has spent her life observing, caring for and training animals of all kinds. She spoke at Pet Professional Guilds Geek Week Australia in 2021, has worked in the Bird Department at Marine World Africa USA, and worked as a handler and trainer for an African Serval Cat at Safari West, a private zoo in Santa Rosa, California. She has participated in behavior studies including observations of bald eagles and addax antelope through the San Francisco Zoo and Safari West.

      Her education includes a Biology Degree, specializing in Zoology from Sonoma State. She is a Registered Veterinary Technician, a Certified Professional Dog Trainer, a Karen Pryor Academy Certified Training Partner, a member of the Association of Pet Dog Trainers and a member of the International Association of Animal Behavior Consultants.

      Shannon created Truly Force Free Animal Training in 2015 so that anyone, anywhere could have access to force free, positive reinforcement animal training. In 2018, Shannon published “The Evolution of Dog Training” available in audio, print and Ebook.

      Shannon’s dog training philosophy revolves around force free, positive reinforcement; however, her goal is for healthy happy relationships between pets and their people. Diet, exercise, environment, and training all play a significant role in achieving this goal.

      Shannon spent many years as the head dog trainer for PAWS for Healing, a pet assisted therapy organization. She performed temperament testing and assisted in the training of therapy dogs who visited hospitals, veteran groups, special educational facilities, and convalescent homes. She believes strongly in the benefits of developing the human animal bond and can assist in coaching for pets and their human companions to develop that connection.

      Shannon is a past President for the Society of Veterinary Behavior Technicians.

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