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Discover How You Can Harness the Power of Public Relations and Press/News Releases to Grow Your Business. Presented by Niki Tudge

  • Monday, July 25, 2022
  • 12:00 PM - 1:30 PM
  • GoToWebinar


  • A discounted registration for a member of Doggone Safe.
  • A member of Pet Professional Guild International Chapter Registration: The registration code can be found in your member's area on the PPG website.
  • PPG Member Registration
  • Public Registration

Registration is closed

Discover How You Can Harness the Power of Public Relations and Press/News Releases to Grow Your Business

With Niki Tudge


FREE Press/News Release Templates Provided for Each Attendee

Public Relations and Press/News Releases, when written and distributed effectively, can be a leading force for growing your business. HubSpot (a leading developer and marketer of software products for inbound marketing, sales, and customer service) states that 71% of Journalists consider Press/News Releases to be their favorite content they receive from businesses. Cision's 2021 Global State of the Media Report puts that number at 78%.

Local media, blogs, newspapers, radio shows and yes, even local television, are all searching for local, interesting and relevant news content. You can make it easy for them to feature and help promote your business through providing them with credible, pertinent, honest and professional Press/News Releases.

Gaining press coverage helps to get your business or brand name into the public forum. Distributing Press/News Releases can also help your business in 3 ways according to HubSpot. A good Press/News Release can boost your SEO, drive local traffic to your facility and generate more sales. Furthermore, a well composed Press/News Release will help you establish relationships with the media, increase your credibility, help you control the conversation around your brand and can increase your customer engagement.

All of this adds up to potentially more customers and increased business growth. All accomplished with very little monetary investment on your part.

Join me on this webinar where we will explore the role of Public Relations and a key tool, the News/Press Release, and how you can leverage these into growing your business.

We will review

1. The Role of Public Relations

2. The Public Relations Activities

3. Where Public Relations falls in the Marketing Mix

4. Public Relations Tactics

5. The Anatomy of a News Release

6. Tips for Writing a News Release

7. How Best to Get Started using News Releases in Your Business

About Your Presenter


Niki Tudge MBA PCBC-A CABC CDBC is the founder and president of  the Pet Professional Guild, DogNostics Education and The DogSmith. She has substantial leadership experience in business management and administration, particularly in the nonprofit sector, which encompasses her role as the president of Doggone Safe, a nonprofit educational organization. She has published numerous articles, which have been featured in publications such as the New York Times. She has also authored five books; her most recent project, Pet Training and Behavior Consulting: A Model for Raising the bar to Protect Professionals, Pets and Their People, which she co-authored, was published in 2019.

Before following her passion into small business and nonprofit management, she enjoyed a distinguished career in the hospitality industry, holding executive positions all over the world. Her real passion in her corporate role was the identification and development of female talent in the workplace. She enjoyed managing and coaching her team through both their personal and professional development and loved watching the process of female empowerment and growth at a high level of management.

Along with her business degrees from Oxford Brookes University in the U.K., her professional credentials include ISSA Certified Fitness Trainer and she is Six Sigma Black Belt Certified, specializing in data analysis and process improvement. She is also an International Training Board (HCITB) certified people trainer at levels TS1, TS2 & TS3 and a certified facilitator and project manager. In addition, she was recognized for her outstanding contribution to the business community and honored with a Fortune 500 Company Leadership Award for her accomplishments. 

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