Do You Say No to Shock, Prong, Choke, Pain, Force & Fear? 

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 PPG members are "Informed by Science, Guided by Empathy, Governed by Ethics" TM  

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The Latest News From The Guild

LECANTO, Fla. - July 29, 2021 -  The Pet Professional Guild (PPG) has established an Advocacy Panel as part of its key mission to support pet guardian education and make it accessible to a wider audience. PPG considers it to be critical that pet guardians are equipped with the tools they need to ask informed questions of training and behavior professionals prior to hiring, so they are aware of what training philosophy, equipment and methods will be implemented. Read the full release here

LECANTO, Fla. - July 19, 2021 - The Pet Professional Guild (PPG), an independent non-profit organization dedicated to promoting educational and practical initiatives for the purpose of force-free training and pet care, has appointed long-time PPG associate Don Hanson to its board of directors with immediate effect. Read the full release here

The Force-Free Method - Informed by Science, Guided by Empathy, Governed by Ethics" TM

PPG promotes the use of positive operant and respondent training methods, both personally and professionally, and holds that all training should be conducted in a manner that encourages pets to enjoy the process, which will, in turn, lead them to become more confident and well-adjusted pets. PPG members optimize the use of applied behavior analysis to systematically identify and resolve problem behaviors using the least aversive and intrusive methods, tools and equipment. Further, both PPG and its members actively recommend against the use of any training tools and equipment whose purpose and/or intent is to interrupt or redirect behavior using fear, force or pain.

One of PPG’s key missions is to build an international coalition of competent and ethical pet professional service providers that can create widespread industry transparency regarding the use and purpose of commercially available pet training and care tools and equipment.

Note: PPG recognizes that no definition can be so expansive and explicit that every possible situation is addressed. This applies universally, perhaps most obviously in the US legal system, where very often courts cannot agree on a single interpretation of what terms and definitions mean, including physical force. Recognizing this, PPG considers, both in the context of its Guiding Principles and as a general framework, physical force to mean any intentional physical act against a pet that causes psychological or physical pain, harm or damage.

While PPG encourages its members to employ professional autonomy in their businesses, this is nevertheless conducted in line with a professional code of practice, i.e. the aforementioned Guiding Principles. As a governing body, PPG endeavors to promote scientifically researched methods of training and behavior modification that are the least intrusive and most effective, both to its members and the pet-owning community at large.

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