How AI is Improving Welfare Through Digital Measuring and Applied Sizing: Bridging the Gap Between Anatomy and Industry Standards
Your Webinar Description:
This session explores the critical disconnect between traditional equine sizing methods and the physiological needs of the horse. By analysing research, highlighting the prevalence of ill-fitting wearables and their impact on tissue health and biomechanics. The session introduces a digital methodology for capturing objective anatomical data to ensure a “Perfect Fit.” We will discuss how this data-driven approach improves owner education and provides a framework for researchers and manufacturers to refine wearable design based on actual equine morphology rather than outdated sizing charts.
Learning Objectives:
- Analyse the Welfare Disconnect: Examine the clinical implications of the observed/reported rate in current equine wearables, with a focus on muscle atrophy and movement restriction.
- Understand Objective Mapping: Discuss the transition from subjective manual measurement to objective digital capture and how it reduces human error.
- The Role of Predictive Sizing: Evaluate how mapping anatomical profiles against manufacturer datasets can improve welfare outcomes.
- Data-Driven Design Evolution: Explore how aggregated anatomical insights can inform the development of more inclusive and ergonomically sound equine equipment.
Your Presenters- Phillippa Christie. Director of APBBF & Equine Academy | Web Developer
We are entering a new era of Equestrian Intelligence. As a developer with a deep-seated foundation in the horse world, Phillippa Christie is focused on building Vertical AI specialised for the equine sector. She believes the future of the industry lies in the smart application of technology—integrating advancements seamlessly into the tools practitioners and owners use every day.
As a Director of the Association of Professional Bit and Bridle Fitters, Phillippa brings over a decade of specialised learning and field experience in bridle mechanics to the digital frontier. She is currently working with The Equine Academy to develop an AI designed to revolutionise how we fit wearables—starting with rugs and expanding into precision technology for the tack-fitting industry.
Phillippa’s work is a unique fusion of science-led practice and holistic insight. She is a Horse Sport Ireland Coach, a member of the International Society for Equitation Science (ISES), and a practitioner member of both the Complementary Medical Association and the International Alliance of Holistic Therapists.
From her base at Tooreen Track Livery in Co. Kerry, Phillippa’s latest work in AI is developed through real-world experience and a commitment to “joined-up thinking.” Her mission is to translate a decade of hands-on expertise into helpful, high-precision technology that empowers horse owners and advances equine welfare globally.
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