Motivation and Rewards: A Behavior Analytic Perspective with Eduardo J. Fernandez, PhD
This webinar session was broadcast as part of the Brain Train event – November 2025
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Webinar Description
In behavior analysis, reinforcement and other contingencies are defined both operationally and functionally. A consequence is determined in terms of its effect on behavior. The underlying assumptions of why some consequence works, although interesting, are often considered less relevant to the observable, measurable properties of reinforcement itself.
Nonetheless, individuals such as Jack Michael have attempted to define motivational properties that modify the operant action of consequences, particularly those of establishing and abolishing operations, under the umbrella of motivating operations (MOs). The overall concept has become a staple within the behavioral sciences, often described as the fourth term in the antecedent-behavior-consequence (ABC) three-term contingency. Applied behavior analysis (ABA) regularly relies on the concept to better understand how to improve our use of reinforcement in everyday settings.
Here, I discuss motivating operations, including:
- historical interpretations of motivational concepts,
- the connection between motivation and rewards within the behavioral sciences, and
- how applied animal behaviorists can take advantage of motivational models to improve their own training and behavior change plans.
Critical to the last step is how the behavioral sciences and its practices can come together in a manner that improves understanding and application.
Your Presenter – Eduardo J. Fernandez, PhD
Dr. Eduardo J. Fernandez is the Animal Behaviour Program Director and a Senior Lecturer of Applied Animal Behaviour and Welfare in the School of Animal and Veterinary Sciences at the University of Adelaide (Australia). Most of his work involves behavioral research applied to the welfare, enrichment, and training of zoo, aquarium, and companion animals. His general research focus is on animal welfare and the applied animal sciences, largely influenced by learning and evolutionary theories and perspectives. He currently runs the Exotic Enrichment and Learning (EEL) lab, which focuses on improving the lives of animals located in zoos, aquariums, and wildlife parks. Many of his past publications and presentations as well as current research can be found on his ResearchGate profile:
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