Taking the High Road: The Tools for a Successful Presentation of Reason! with Niki Tudge

One of the differences between lawyers and the rest of us is their ability to think critically and present reasoned arguments. Instead of giving heated or angry responses to misinformation, they provide facts through a set of reasons intended to persuade others.

Strong, reasoned arguments are not only essential within the legal system; they also serve as valuable tools for business owners, advocates, and anyone seeking to persuade or provide logic and reason in a world that must demystify much of the circulating information.

The field of law and the systems within it are not only open to lawyers but to the layperson.

For pet professionals and advocates of pet well-being, learning some of these legal techniques can help you deconstruct the arguments, statements, and propositions made by others while also allowing you to construct your strategic response.

Often, persuasion is not about who is right, but about who prepares a stronger, more reasoned reply that resonates with your target audience, such as pet owners.

Consider the countless times you have tried to challenge the statements or opinions shared by clients, potential clients, or other professionals while attempting to educate and support others.

Persuasion permeates our lives, whether we are engaging with prospects, educating clients, crafting website copy, designing flyers, or answering phone inquiries about our services.

As professionals committed to our philosophy, approach, and methods, we all need to enhance our skills in presenting reasoned arguments and deconstructing the cultural myths and harmful advice that are often given to pet owners and guardians.

We can use reason, critical thinking, and strategies to counter the slick, often misleading advice and information provided by unethical pet trainers through social media, email, and in-person interactions with pet guardians.

Learn how to craft arguments that will persuade decision-makers elegantly.

As quoted by Joel Trachtman, “It’s great to be persuasive when you’re right. It’s great to be able to resist sophistry when your opponent is wrong.”

Learning Objectives

1. What does it mean to think like a lawyer
2. The bedrock of sound arguments
3. The silent side of arguing
4. Arguing fairly and responsibly
5. How to recognise irrational arguments
6. Questioning techniques
7. Anticipating counterarguments
8. Harnessing passion without losing logic
9. Adapting to your audience

Your Presenters- Niki Tudge

Niki Tudge – M.B.A, PCBC-A, CABC, CDBC SSA-CFT, Six Sigma Black Belt, HCITB TS1, TS2 & TS3 Certified People Trainer, Certified Facilitator and Business Project Manager.

As the founder and President of The Pet Professional Guild, DogNostics Career Center and The DogSmith, Niki has substantial leadership experience in the pet industry. Niki has published numerous articles on dog training and dog behavior and her pet dog training businesses have been featured in many publications including The New York Times. Niki’s professional credentials include; AABP-Professional Dog Trainer, AABP-Professional Dog Behavior Consultant, PCBC-A and PCT-A through the Pet Professional Accrediting Board and she has earned diplomas in Animal Behavior Technology and Canine Behavior Science & Technology through the Companion Animal Science Institute. Along with Niki’s business degree and MBA from Oxford Brookes University, she is also a certified Six Sigma Black Belt, an HCITB TS1, TS2 & TS3 certified people trainer, and a certified Facilitator and Project Manager.

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