Author: Samuel Wike

by Sam Wike I get asked by many clients if they’re reinforcing their dogs’ fear(s) by trying to comfort them and the simple answer is NO. We aren’t reinforcing fear with reassurance- we are reducing fear by reassurance. This is not my opinion but a scientific fact. If you’re feeling sad, grieving, scared, unsure, or anxious, don’t you seek out some way to feel comforted? Do the calm words or actions of a friend, loved one, trusted colleague or even a stranger help to mitigate, in some way, what you’re… Continued