Advocacy Panel. Beyond the Buzzwords: Consumer Transparency, Public Safety, and Operationalizing Wellfaring™

Join this special Advocacy Panel with PPG Board Members.

Eliminating Deceptive Marketing and Modernizing Animal Welfare Standards for the Next Five Years

In an unregulated marketplace, deceptive buzzwords like “balanced,” “whisperer,” or “guaranteed results” frequently obscure coercive practices—misleading well-intentioned pet guardians and placing animal welfare at acute risk. Pet owners deserve honesty, and companion animals deserve genuine, measurable welfare. Achieving true industry reform requires addressing two inseparable pillars: commercial accountability and legally defensible welfare standards.

In this second session of our 5-Year Strategic Blueprint, we examine two pivotal, interconnected position statements: combating fraudulent marketing to safeguard public safety, and modernizing outdated statutory definitions through the operationalization of Wellfaring™. We will explore how unregulated terminology compromises public safety and consumer trust, while establishing practical standards for truth in advertising across all pet services. Concurrently, we will detail how the science of Wellfaring™ moves animal care beyond mere physical survival to address affective, emotional states grounded in the Five Domains framework.

Attendees will gain actionable insights into embedding these standards into daily client protocols, municipal policies, and legislative advocacy. Join us to discover how aligning consumer transparency with verifiable, science-based welfare metrics equips our industry to advise lawmakers, protect ethical practitioners, and lead the systemic transition toward a transparent, humane future.

What We Will Cover:

• The High Cost of Deceptive Marketing: How euphemisms, false guarantees, and opaque service claims mislead consumers and compromise community and animal safety.
• Commercial Accountability & Public Safety: Establishing rigorous truth-in-advertising standards across training, boarding, daycares, and walking services.
• Updating Statutory Definitions: Modernizing antiquated cruelty laws to reflect contemporary veterinary and behavioral science.
• Operationalizing Wellfaring™: Practical, measurable frameworks for integrating emotional and physical well-being into daily professional protocols and legislative policy.

Reference: Position Statement: Consumer Transparency, Fraudulent Marketing & Public Safety

Reference: Position Statement: Animal Well-Being and Welfare: Updating Statutory Definitions and Operationalizing Wellfaring™ in Professional Practice

We will live-stream the sessions on the PPG public Facebook page. 

Those who prefer not to view the live feed on Facebook can access these events on Zoom, where we will also provide closed captioning.  

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