From Guesswork to Science: Why the DMAIC Framework is a Game-Changer for Dog Behavior Consultants
From Guesswork to Science: Why the DMAIC Framework is a Game-Changer for Dog Behavior Consultants
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Borrowing a Proven Strategy From The Business World Can Bring Needed Rigor, Clarity, and Lasting Success to Complex Behavior Cases.
Your Webinar Description:
In the world of behavior consulting, success often hinges on our ability to translate a client’s emotional experience into objective, actionable data. But how do we move beyond “educated guessing” to create protocols that are rigorous, measurable, and scientifically sound?
This webinar introduces the DMAIC framework (Define, Measure, Analyze, Improve, Control)—a proven Six Sigma methodology—and adapts it specifically for the dog training industry. We will move beyond standard training plans and explore how to structure your cases like scientific experiments.
Attendees will learn how to operationalize vague client complaints into specific behaviors, establish concrete data baselines to prove progress, and utilize root cause analysis to ensure interventions address the function of the behavior, not just the symptom. Finally, we will discuss the critical “Control” phase: how to create maintenance strategies that prevent relapse and ensure long-term client success.
Join us to elevate your consulting practice from an art form to a data-driven science.
Learning Objectives:
By the end of this webinar, participants will be able to:
- Operationalize Behavior (Define): Translate subjective client complaints (e.g., “he’s unpredictable”) into precise, observable operational definitions that set the scope for the consulting agreement.
- Establish Baselines (Measure): Design simple data collection methods to record the frequency, duration, or intensity of a behavior before intervention to create a benchmark for success.
- Conduct Root Cause Analysis (Analyze): Apply functional assessment techniques to identify the antecedents and consequences maintaining the behavior, ensuring the intervention addresses the root cause rather than just the symptoms.
- Validate Interventions (Improve): Learn how to pilot behavior modification protocols and use ongoing data collection to verify their effectiveness, allowing for rapid adjustments based on real-world results.
- Prevent Regression (Control): Develop “Control Plans” for clients, including maintenance checklists and red-flag indicators, to minimize spontaneous recovery and ensure the behavior change is sustainable long-term.
Who Should Attend?
- Dog Behavior Consultants & Behaviorists
- Professional Dog Trainers taking on complex behavior cases
- Shelter & Rescue Staff managing behavioral intakes
- Pet Industry Business Owners looking to standardize their consulting process
Your Presenters- Niki Tudge

Niki Tudge – M.B.A, PCBC-A, CABC, CDBC SSA-CFT, Six Sigma Black Belt, HCITB TS1, TS2 & TS3 Certified People Trainer, Certified Facilitator and Business Project Manager.
As the founder and President of The Pet Professional Guild, DogNostics Career Center and The DogSmith, Niki has substantial leadership experience in the pet industry. Niki has published numerous articles on dog training and dog behavior and her pet dog training businesses have been featured in many publications including The New York Times.
Niki’s professional credentials include; AABP-Professional Dog Trainer, AABP-Professional Dog Behavior Consultant, PCBC-A and PCT-A through the Pet Professional Accrediting Board and she has earned diplomas in Animal Behavior Technology and Canine Behavior Science & Technology through the Companion Animal Science Institute.
Along with Niki’s business degree and MBA from Oxford Brookes University, she is also a certified Six Sigma Black Belt, an HCITB TS1, TS2 & TS3 Certified People Trainer, Certified Transformation Specialist and a Certified Facilitator and Project Manager.
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Bookings
Bookings are closed for this event.

