Learn to Build Powerful Marketing Campaigns with Niki Tudge

Are you ready to move beyond “random acts of marketing” and start building a sustainable engine for growth? Join Niki Tudge for an intensive deep dive into the architecture of successful marketing campaigns.

In this webinar, we strip away the jargon to focus on the essential Marketing Levers that drive engagement and conversion. Whether you are launching a new service or revitalizing an existing one, you’ll learn how to structure a plan that is both strategic and compassionate.

We will walk through the “Plan & Format” of high-impact campaigns and analyze real-world applications through the Land Shark and Home Alone case studies.

You’ll leave this session with a clear understanding of Entry Points—the specific moments where your potential clients transition from curious onlookers to committed advocates.

Webinar Objectives – What You Will Learn

• Define and Differentiate: Clearly distinguish between a broad marketing plan and a targeted marketing campaign to ensure precision in business goals.
• Identify Marketing Levers: Identify the key strategic “levers” within your business that can be adjusted to increase visibility and ROI.
• Execute Campaign Architecture: Utilize a standardized format to build, schedule, and track a marketing campaign from inception to completion.
• Analyze Case Studies: Apply lessons from the Land Shark and Home Alone cases to troubleshoot common campaign pitfalls and replicate success.
• Optimize Entry Points: Map out specific “Entry Points” for your services, ensuring a seamless and welcoming journey for new clients.

Your Presenters- Niki Tudge

Niki Tudge – M.B.A, PCBC-A, CABC, CDBC, Six Sigma Black Belt, HCITB TS1, TS2 & TS3 Certified People Trainer, Certified Facilitator and Business Project Manager.

As the founder and President of The Pet Professional Guild, DogNostics Education and The DogSmith, Niki has substantial leadership experience in the pet industry. Niki has published numerous articles on dog training and dog behavior and her pet dog training businesses have been featured in many publications including The New York Times. Niki’s professional credentials include; AABP-Professional Dog Trainer, AABP-Professional Dog Behavior Consultant, PCBC-A and PCT-A through the Pet Professional Accrediting Board and she has earned diplomas in Animal Behavior Technology and Canine Behavior Science & Technology through the Companion Animal Science Institute. Along with Niki’s business degree and MBA from Oxford Brookes University she is also a certified Six Sigma Black Belt, a HCITB TS1, TS2 & TS3 certified people trainer and a certified Facilitator and Project Manager.

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