Using User Insights to Drive Research & Improve Puppy Training with Lorna Winter from ZigZag
During July, This Webinar is available FREE to PPG members
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Webinar Description
Join us for an insightful session exploring how data from Zigzag’s 30,000+ monthly active users helps shape research and improve training outcomes for puppy guardians. We’ll start with an introduction to Zigzag, the world’s leading puppy training app, and how digital tools are transforming the way people train their dogs. From there, we’ll dive into key insights gathered from real puppy owners, identifying common challenges such as time constraints, conflicting information, and training consistency.
We’ll then explore how Zigzag leverages these insights to drive scientific research, including collaborations with Lincoln University and the development of innovative tools like the world’s first patented separation assessment. Looking ahead, we’ll discuss upcoming research on adolescence and continued studies on the efficacy of app-based training.
The session will also cover key findings from our research, including studies on the effectiveness of using Zigzag compared to no structured training and the impact of app-based guidance on puppy and owner happiness. We’ll highlight why structured, bite-sized daily training combined with expert 24/7 support leads to better outcomes and stronger bonds between dogs and their owners.
Finally, we’ll share opportunities for trainers and researchers to get involved, followed by an open Q&A session. Whether you’re a training professional, researcher, or simply passionate about evidence-based dog training, this talk will provide valuable insights into the future of digital support for puppy guardians.
Your Presenter – Lorna Winter
Head of Programme and Co-Founder, zigZag Puppy App
Diploma in Companion Animal Behaviour, Chair of CAPBT (COAPE Association of Applied Pet Behaviourists and Trainers) and a Director of the UK Dog Behaviour and Training Charter
Lorna has over 25 years of experience in Marketing and Innovation, 17 of which have been in the petcare space. Lorna is also a fully qualified Dog trainer and Behaviourist (Dip CABT), is currently chair of CAPBT and is a Director of the UK Dog Behaviour and Training Charter.
In the team, Lorna is known as the ‘Dog Guru’ and her speciality is the incredible drive that she has to improve the welfare of all animals, but she focuses this on dogs for us at Zigzag (she’s also a crazy hedgehog lady but don’t tell anyone!).
Lorna lives with her utterly adorable rescue dog ‘Alvin’ – oh, and her husband John.
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